Zara Kicks Off First Lingerie Collection With New Campaign - PAPER Magazine

Zara is expanding into the lingerie category for the first time with a new black and white campaign.
The company launched the new category with a campaign titled The Female Gaze.

Shop the Zara Lingerie Collection That Prioritizes Comfort and Style

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Zara Kicks Off First Lingerie Collection With New Campaign - PAPER Magazine

Zara's First-Ever Lingerie Collection Celebrates The Female Gaze

Zara Launches First Lingerie, Sleepwear Collection

Zara Just Launched Its First-Ever Lingerie Collection

Zara Launches First Lingerie, Sleepwear Collection

Zara Launches First Lingerie, Sleepwear Collection

Zara is launching its first ever lingerie collection - here's what caught our eye

Zara launches its first lingerie collection - HIGHXTAR.