Peloton x lululemon partnership. Is it a good move? [Part 1]

$ 22.50 · 4.6 (135) · In stock

Peloton is a lovemark brand in my life — personally and professionally. As a devoted Peloton fan and a cultural strategist, any news about Peloton will get my attention. I am in love with brands that…

dr behice ece ilhan – Medium

Super Bowl & AdBowl in a Nutshell - dr behice ece ilhan - Medium

WEDNESDAY WHISPERS: Why Substack?, by dr behice ece ilhan

Peloton x lululemon partnership. Is it a good move? [Part 1], by dr behice ece ilhan

STRATEGIC THINKING: THE CURSE OF THE MAINSTREAM APPEAL, by dr behice ece ilhan

STRATEGIC THINKING: THE CURSE OF THE MAINSTREAM APPEAL, by dr behice ece ilhan

dr behice ece ilhan – Medium

Taylor Swift Effect or End of Branding? [Part 2], by dr behice ece ilhan

Holiday Season 2020. Strategic Ritualization Perspective, by dr behice ece ilhan

Peloton x lululemon partnership. Is it a good move? [Part 1], by dr behice ece ilhan

Taylor Swift Effect or End of Branding? [Part 1], by dr behice ece ilhan

How Under Armour lost its cool: A cultural branding perspective, by dr behice ece ilhan

Against Big Tech: Evolving Ecosystem & Countermove Strategies, by dr behice ece ilhan