Sprite's Spark Campaign
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In February of 2010, Sprite decided to launch their first ever global marketing deal which was labeled as the "Spark" campaign. The goal of this campaign was to give teens a platform to express their creativity through music and film. As the first representative of Sprite's "Spark" campaign they decided to choose R&B singer Drake. According…
PPT - “Sprite Spark” PowerPoint Presentation, free download - ID:3005104
PPT - “Sprite Spark” PowerPoint Presentation, free download - ID:3005104
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