Step One says underwear is recession proof

The beaten-down online group may expand into being stocked in bricks and mortar retail stores to try to restore value.

Watch Can Men's Underwear Sales Signal a Recession? - Bloomberg

In the Media - Shapeez Canada

Barry Crocker calls out Step One undie company for using his name

Tommy John: Poster Child for Innovation - The Robin Report

Boxer Brief - Smashed Avo Step One Men's Underwear US

Dirt cheap

Criticism - e-flux

Greg Taylor on LinkedIn: Very proud moment to have taken Step One to the boards of the ASX and ring…

Are We in a Recession? These Unusual Signals Could Be a Clue

The Six-Second Test for Brand Effectiveness, by Bruce Miller, Brand Story

How to create an underwear manufacturer financial forecast?

The Economics of Underwear Sales, Haircuts and Other Bizarre Indicators