The Story Behind Aritzia's Super Puff - VITA Daily

Aritzia’s Super Puff jacket is so ubiquitous now that it’s hard to believe it has only been around since 2017. The Vancouver-based brand launched its winter staple with a Kendall Jenner-fronted campaign five years ago, and celebs like Bella Hadid and J-Lo have since been photographed in the puffiest of all the puffers. As well […]

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The Super Puff™. It's Personal. On Set.

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The Super Puff™ THE SUPER PUFF™

The Super Puff™ THE SUPER PUFF™

This puffer contains 100% responsibly sourced goose down., Engineered to deliver warmth to -30°C / -22°F, The Super Puff™ is designed with maximalist

the super puff™

Canadian model calls out irony of Aritzia's massive Super Puff display