How Michael Jordan became a brand (even though he almost skipped the meeting with Nike)

How Michael Jordan became a brand - Los Angeles Times

Air Jordan 11 Cool Grey Drop Exposed Zadeh Kicks' Alleged Ponzi Scheme - Bloomberg

Michael Jordan's Earnings Exceed $1.5B from His Nike Partnership

Michael Jordan & Allen Iverson Almost Teamed Up on Signature Sneaker - Sports Illustrated FanNation Kicks News, Analysis and More

How A Nike Super Bowl Commercial Starring Michael Jordan Turned Into The Space Jam Movie

Meet the American who created Air Jordan sneakers: Peter Moore, legend of global design

What the story of Air Jordan tells us about using AI to build a brand - Prolific North

MJ explains to Letterman that the NBA banned his shoe because it didn't have any white in it. Letterman: Well neither does the NBA - Basketball Network - Your daily dose of

The Twilight of Air Jordans

Michael Jordan reveals he wanted to sign with ADIDAS but mom forced him to take a meeting with Nike

Nike's Senior Designer Explains What Went into the New Air Jordan XXXI

Ben Affleck Says Michael Jordan Is 'Too Big' To Appear In Upcoming Nike Film - Fadeaway World