The top fashion brand of 2023, revealed: Miu Miu sparked pantless

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Miu Miu sparked pantless and exposed-undies trends, brought back Y2K ballet flats, and was spotted on Olivia Rodrigo at the Grammys and Sydney Sweeney at PFW
First published in 1903, South China Morning Post is Hong Kong’s premier English language newspaper and has the city’s most affluent and influential readership. With a reputation for authoritative, influential and independent reporting on Hong Kong and China. The newspaper is supported with its online publication and its Sunday edition, Sunday Morning Post.
After a year of trendsetting, Miu Miu has been named the top fashion brand of 2023 by Lyst.