Learning from the Gap Logo Redesign Fail - The Branding Journal

In 2010, Gap decided to redesign its logo. What can brands learn from the unfortunate backfiring of this logo change?
Introducing Gap Gap is a well-known, well-established clothing and accessories retailer founded in 1969. It stands as one of the largest global specialty retailers due to its popularity amongst a broad demographic of consumers. In 2010, following slumped sales after the Financial Crisis of 2008, Gap decided to redesign its…

Gap's Logo Change - Marketing Campaign Fails #4

Learning from the Gap Logo Redesign Fail - The Branding Journal

Discussion: Why Did the GAP Rebrand Fail? Would love to hear this subs thoughts, and maybe even see a few proposed redesigns! : r/logodesign

And Dreams Digital on LinkedIn: Why Branding Is Important - And Dreams Digital

GAP's LOGO CHANGE, REDESIGN, REBRANDING FAILURE

Tales of woe: the cost of a botched rebrand - Lexology

GINGER掲載商品 old gap

Gap changed their logo in 2010 for a millisecond and it got

Learning from the Gap Logo Redesign Fail - The Branding Journal

Learning from the Gap Logo Redesign Fail - The Branding Journal

GAP - その他

PDF) Corporate rebranding failure and brand meanings in the

The Gap Logo Redesign You Didn't Notice: a Typeface Gets a Tummy-Tuck - CBS News

Gap's Logo Change - Marketing Campaign Fails #4

old GAP - カーディガン