How one brand grew revenue and reduced churn through scaled customer personalisation

Retailers are becoming more skilled at making individual customers feel heard and valued. This is a necessity given the fact that 66% of respondents to a McKinsey survey stated that they expect email marketing messages to be tailored to their needs.

3 Ways To Make Customer Retention Your New Growth Strategy

What could you do with the power of IBM ?

Celebrating my Fantastic 5 on this International Women's Day

The value of getting personalization right—or wrong—is multiplying

10 Ways to Reduce SaaS Customer Churn

Alex Rutter on LinkedIn: Not On The High Street: Redefining Search

Mastering Customer Churn and Revenue Churn: A Guide for SaaS Businesses - Nextscenario

How to Perform a Customer Churn Analysis in SaaS?

Customer Churn Prediction — 8 Steps For Building XG Boost Model Part 2 — Model Training, Evaluation, Prediction, and Interpretation, by Jing Chen