Body confidence: Debenhams unveils 'average woman' size 16

They will appear beside size 10 dummies at flagship store in Oxford Street, London

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Size 16 Women Talk Body Confidence - Plus-Size Fashion

Dear Abercrombie & Fitch, is 'larger sizes' all you've got to win women back? You'll need to try harder than that

Joanna North's Instagram, Twitter & Facebook on IDCrawl

Debenhams unveils size 16 mannequins to reflect average woman

Joanna North's Instagram, Twitter & Facebook on IDCrawl

AnyBody - AnyBody's Vent - Debenhams for Diversity

Female Mannequin 16 - Tools & accessories

Joanna North's Instagram, Twitter & Facebook on IDCrawl

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Size 16 Women Talk Body Confidence - Plus-Size Fashion

These women are different heights and shapes but are considered to be UK's 'Mrs Average' because they're size 16